Leads & conversions The last step is getting leads, potential customers. For leads, think of requests for more information, subscriptions to the Whatsapp Mobile Number List newsletter and direct sales. Choose your campaign objective To keep the campaign clear and measurable, it is wise to keep a maximum of two objectives. Which these are depends on the question, which target group you want to address and what the current relationship is with the target group. If you want to Whatsapp Mobile Number List address a completely new target group (with which there is no link yet), leads cannot be an objective. It is important to first introduce the target group to the brand, otherwise you will be Whatsapp Mobile Number List faced with an impossible task.
KPIs Once the objective(s) have been Whatsapp Mobile Number List determined, you can determine the KPIs. Below you will find an overview of the most important KPIs per campaign objective.A lot is invested in SEA or email marketing, in contrast to the Whatsapp Mobile Number List upper-funnel digital branding channels such as display & video. These channels often have an indirect impact on performance and are therefore perceived as less measurable. This while branding is of great importance in the marketing mix. No one wakes up in the morning and buys the first, best product you Whatsapp Mobile Number List come across through a search ad.
Your customer's purchasing process is often Whatsapp Mobile Number List long and complex. It is the balance between the different marketing channels that generates new customers. Now that the digital advertising revolution has broken through, the focus is shifting from offline/online to the correct use of the digital marketing mix (pdf). This with the aim of making Whatsapp Mobile Number List increasingly effective use of the available data to reach the right target group and have it converted. In this search I notice that the focus is often on the lower-funnel channels such as SEA or email marketing and the short-term result. The underlying idea is that these channels are relatively easy to Whatsapp Mobile Number List measure and directly link back to conversions such as a purchase.