It should be remembered that the history of brands is also being written in the present, in their day-to-day, in the decisions they make at all times. Thus, brand storytelling is not only about how the brand got here, but also what it is doing to get where it wants to go. But we're not Telephone Number List just talking about the description of these items on the Telephone Number List About Us page of the website. Brand storytelling goes much further. This branding area creates a narrative, with the elements and techniques of storytelling, to speak in an attractive way about your Telephone Number List origins, your trajectory and the values that guided your choices.
We are not talking about invention either. You can use fiction in brand storytelling and create a more interesting narrative - and therein lies the art of Telephone Number List storytelling. But you can't make up facts about the brand's history, okay? People connect with transparency and authenticity. When they feel let down, the brand throws stones at its own roof. Why use Telephone Number List brand storytelling? We live in a fast-paced world. There is no time for anything anymore, but new stimuli, new information and new demands continue to appear to occupy our day. Consequently, consumer Telephone Number List attention to brands is increasingly dispersed.
It's so easy to forget what brand the ad you saw was - after all, there have been so many in one go ... It's also easy to switch from one competitor Telephone Number List store to another - just open a new tab on your computer ... At the same time, people are looking for stronger connections with brands. As the new generations advance, brands and consumers Telephone Number List establish evergotti Mar 8, 21 | 5 min read women of power Not long ago we lived in a universe dominated by men. Any emphasis on the female figure was almost non-existent. The rights to Telephone Number List vote, to divorce and to work, without the permission of men, were not part of the reality of women either.